"I can't live off of free"-my sentiment
While reading December 12th issue of Fortune I came across an article by Verne Harnish about how to think a little bit different. It made me think about how to apply these ideas.
First idea was about finding a new way to do "free". It mentions a software company called Atlassian. Instead of giving the product away that it normally sells for $10, it promised to donate that money to a global literacy charity. This lead to many folks on Facebook mentioning it.
Since the company made the offer back in 2009 it has raised $1.5 million for charity. WOW! (in other words 150,000 customers bought at least the basic product)
It has sold $8 million in products to customers that traded up from the basic $10 product to a higher end product. WOW! (in other words $8M/150k~$53 upgrade)
The moral of the story is to do good and the money will follow. Do not follow money it will not lead you to good.
Today's question is:
"What product that you create/produce that can not be given away for a donation?"
While reading December 12th issue of Fortune I came across an article by Verne Harnish about how to think a little bit different. It made me think about how to apply these ideas.
First idea was about finding a new way to do "free". It mentions a software company called Atlassian. Instead of giving the product away that it normally sells for $10, it promised to donate that money to a global literacy charity. This lead to many folks on Facebook mentioning it.
Since the company made the offer back in 2009 it has raised $1.5 million for charity. WOW! (in other words 150,000 customers bought at least the basic product)
It has sold $8 million in products to customers that traded up from the basic $10 product to a higher end product. WOW! (in other words $8M/150k~$53 upgrade)
The moral of the story is to do good and the money will follow. Do not follow money it will not lead you to good.
Today's question is:
"What product that you create/produce that can not be given away for a donation?"
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