"What social networking revolution?"-my thought
One of my favorite writers is Malcolm Gladwell. I am convinced that he can not tell a short story. He is very smart and I enjoy how he builds his articles and books.
I recently went to his blog and downloaded some articles he had written for the New Yorker. One of them was about social media vs. social activism.
It painted a clear picture of the difference between social activism of the 1960s and the social networking phenomenon of today. Today the news people are singing the praises for social networking and their belief that it has had an effect on the Muslim world revolutions.
After reading the article, I came away with the conclusion that they have no clue. At best the ease of connecting with many people does not provide a large social hurdle to jump over to become social activism. It is just not possible. The ties are weak vs. social activism's need for disciple and strong ties.
I do believe that social networks can reach many people quickly and effectively. A product can be moved by word of mouth marketing. BUT would you purchase a big screen TV if one of your friends thought it was good?
Today's question is:
"What are you willing to do that your friends think you should do?"
One of my favorite writers is Malcolm Gladwell. I am convinced that he can not tell a short story. He is very smart and I enjoy how he builds his articles and books.
I recently went to his blog and downloaded some articles he had written for the New Yorker. One of them was about social media vs. social activism.
It painted a clear picture of the difference between social activism of the 1960s and the social networking phenomenon of today. Today the news people are singing the praises for social networking and their belief that it has had an effect on the Muslim world revolutions.
After reading the article, I came away with the conclusion that they have no clue. At best the ease of connecting with many people does not provide a large social hurdle to jump over to become social activism. It is just not possible. The ties are weak vs. social activism's need for disciple and strong ties.
I do believe that social networks can reach many people quickly and effectively. A product can be moved by word of mouth marketing. BUT would you purchase a big screen TV if one of your friends thought it was good?
Today's question is:
"What are you willing to do that your friends think you should do?"
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