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Q:You were the chief evangelist at Apple, so you know a thing or two about getting people to love your brand. But how do you promote your brand, and yourself, without becoming nauseating about it?
A: I think 90 percent of that battle is making sure that you truly have that great cause. What causes that "nauseation" is when you are promoting something that is crap. I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product."- Guy Kawasaki in Inc. magazine Q&A
I believe that it is easier to sell a great product or a service. And as Apple has demonstrated, you can charge premium for a great product.
The ultimate product that we sell is ourselves. As we all know, there is a fine line between talking about yourself and laying it on thick. The opposite is also true. If do not talk about your accomplishments then often times people will not know about them.
Today's question is:
"What do you say when you sell yourself?"
Q:You were the chief evangelist at Apple, so you know a thing or two about getting people to love your brand. But how do you promote your brand, and yourself, without becoming nauseating about it?
A: I think 90 percent of that battle is making sure that you truly have that great cause. What causes that "nauseation" is when you are promoting something that is crap. I don't think Steve Jobs nauseated people when talking about how great Apple stuff was. The reason why he didn't nauseate people is because it was true. The start of all great marketing is to have a great product."- Guy Kawasaki in Inc. magazine Q&A
I believe that it is easier to sell a great product or a service. And as Apple has demonstrated, you can charge premium for a great product.
The ultimate product that we sell is ourselves. As we all know, there is a fine line between talking about yourself and laying it on thick. The opposite is also true. If do not talk about your accomplishments then often times people will not know about them.
Today's question is:
"What do you say when you sell yourself?"
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