"Breakthrough technologies often need an anchor so customers can grasp them."- Garage Myth
These days most people know that the Lasik procedure fixes ones vision close to 20/20. It does not take much to explain it. You lay on a table and a laser scrapes the top of your eye to improve your vision.
In the book Garage Myth the authors mention a procedure called Lunineyes. What is this procedure? The way they explain it is: Lunineyes is like Lasik for eye color.
Pretty clear. By referencing the known one can explain the unknown a lot easier.
Today's question is:
"What can you use as your anchor to get your point understood better?"
These days most people know that the Lasik procedure fixes ones vision close to 20/20. It does not take much to explain it. You lay on a table and a laser scrapes the top of your eye to improve your vision.
In the book Garage Myth the authors mention a procedure called Lunineyes. What is this procedure? The way they explain it is: Lunineyes is like Lasik for eye color.
Pretty clear. By referencing the known one can explain the unknown a lot easier.
Today's question is:
"What can you use as your anchor to get your point understood better?"
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