"What job is it designed to do?"- Clayton Christensen
This is a classic question that Clayton Christensen is known for. I recently met with a relative of mine who has a business.
Her product quality is excellent. So good that it would rival the quality of a large business. Unfortunately other aspects of her business were not so clear.
The question that Clayton asked was a part of a case study. The case study studied why early commuters were buying a shake. In other words, "What job are the commuters hiring the milkshake to do for them?"
Her product was designing and creating hand woven articles. Her question should have been to establish why her customers were purchasing the articles.
The way I praised it,
"How do women feel when they put on the article you designed?" Amazingly, she did not know the answer.
Determining the answers to why you succeed and at times why you failed have to be known. Without obtaining that knowledge we will not be able to predict future results. With that knowledge we might not perfectly predict the results but at least we will not be 100% wrong.
Today's question is:
"Do you perform detailed studies of your successes AND your failures?"
This is a classic question that Clayton Christensen is known for. I recently met with a relative of mine who has a business.
Her product quality is excellent. So good that it would rival the quality of a large business. Unfortunately other aspects of her business were not so clear.
The question that Clayton asked was a part of a case study. The case study studied why early commuters were buying a shake. In other words, "What job are the commuters hiring the milkshake to do for them?"
Her product was designing and creating hand woven articles. Her question should have been to establish why her customers were purchasing the articles.
The way I praised it,
"How do women feel when they put on the article you designed?" Amazingly, she did not know the answer.
Determining the answers to why you succeed and at times why you failed have to be known. Without obtaining that knowledge we will not be able to predict future results. With that knowledge we might not perfectly predict the results but at least we will not be 100% wrong.
Today's question is:
"Do you perform detailed studies of your successes AND your failures?"
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