"Here's what's in our DNA at Apple. We stand at the intersection of art and science; at the intersection of creativity and technology"- Steve Jobs
Imagine four intersecting circles. Top left is Art(A). Top right is Creativity(C). Bottom left is Technology(T). Bottom right is Science(S). Apple owns the ACTS intersection.
I believe that this idea should be the playbook for any company that wants to succeed. If a company can create products that fit that intersection then it will survive and thrive.
Unfortunately many well known companies will survive by being in three out of four circles. Microsoft is a great example. They do not make anything that fits the Art circle. Their products are functional but not fun.
In my opinion, recently Samsung has been developing into a company that is joining Apple in the ACTS area. In other words it is possible to push one's company into the intersection.
Today's question is:
"Could you develop something that fits in the ACTS intersection?"
Imagine four intersecting circles. Top left is Art(A). Top right is Creativity(C). Bottom left is Technology(T). Bottom right is Science(S). Apple owns the ACTS intersection.
I believe that this idea should be the playbook for any company that wants to succeed. If a company can create products that fit that intersection then it will survive and thrive.
Unfortunately many well known companies will survive by being in three out of four circles. Microsoft is a great example. They do not make anything that fits the Art circle. Their products are functional but not fun.
In my opinion, recently Samsung has been developing into a company that is joining Apple in the ACTS area. In other words it is possible to push one's company into the intersection.
Today's question is:
"Could you develop something that fits in the ACTS intersection?"
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