"In the information age, information should be free"- a common belief
I have been working on a product recently. It is a product that provides information.
The other day I received a video from Greg Hasbitt in which he said the following
"Don't sell information. Information is a commodity.
Sell a transformation. Transformation is priceless"
The more I thought about it he is correct. Anyone can sell information. But what will your information do, how will it do it, how will it make your customer feel, etc. that is the transformation.
Back to the drawing board...
Today's question is:
"Are you in the information or transformation business?"
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