365QOD- Day734

“Do you want fries with that” – A McDonalds question

I do not know if it is still true today but McD employees were urged after a person placed an order to ask if the person wants fries with that.  Why? Because McD recognizes that the markup on fries is incredible.

Think about it like this.  A good deal 10 lbs. of potatoes are usually about $3.  In it you probably get 20 potatoes.  So if you take 2 of those and convert them into fries that you sell for a minimum of $1 then you just converted $3 into $10.  So McD knows what is the most profitable item and that by selling it they maximize their profits.  (I happen to think their McDouble is a great deal for $1 but their fries are not such a great deal)

The moral of that story is that you need people to buy into your ideas and you need to know which ideas give you the biggest bang for your buck.

Today’s question is:

“What is the most profitable thing you sell?”