“Analog vs. anti-log” – new idea
While reading Lean Startup book by Ries I came across his explanation of the concepts of analog and anti-log.
Often times, when in the process of creating we can see how something is an extension to something that already exists. In the book the author gives the example of creating a iPod device like the Sony Walkmen. It was just an upgrade to existing device that people were using. The Walkmen showed that people were willing to listen to music in public with little earphones in the ears.
So what is an anti-log? Consider the time frame during which the iPod was created. Napster was king and allowing people to illegally download music. This was an indication that people would download music BUT also that they were not willing to pay for it. Napster is the anti-log.
Combining those two concepts gives you the iTunes store where music can be downloaded easily and a person pays for a single song.
Today’s question is:
“What are the analog and anti-log concepts related to your idea?
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