Unloved Products
“First, find the most
annoying, obvious problem that millions of people deal with every day. Then ask if things really have to be that
way.”- Andy Rooney’s business plan according to Farhad Manjoo
While reading a Wall Street Article on Big Innovations from
Small Annoyances by Farhad Manjoo, I read this line by Tony Fadell, “There are
products that have been unloved, that are basically the same as when we were
growing up”. It immediately pulled me in
and got me thinking.
What pulled me in was the unloved products part. By his definition these are products that
have not changed since we were little.
In other words, what products
that function and most likely look the same for the last 30+ years that you use
every day?
What product fits this mold?
The thermostat that Nest redesigned certainly fits this mold. It took the thermostat and made it cool and
sold it at $250.
Any ideas? How about the toaster? The microwave? The can opener? Can these be redesigned to become cool once
again. There are many unloved products
to which we can apply Andy Rooney’s business plan idea and come up with newer
and better cooler versions.
Today’s question is:
“What is an unloved
product that you use every day?”
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