“Nikhil Arora and Alejandro (Alex) Velez are two recent UC Berkeley grads who grow mushrooms.” – inc 30 under 30 story
It is impressive to be an under 30 entrepreneur and to make it into the Inc. list. What stood out about these two guys is the following: “Arora and Velez made a crucial pivot: Instead of just growing mushrooms, they'd make a mushroom growing kit. The shift opened the way for more visible branding, and new market opportunities. “
Instead of trying to grow the mushrooms they instead started selling the kits. The kits use leftover coffee ground waste. Brilliant use of a waste product!
The story made me want to get a hold of some mushroom pours and plant it in old coffee grounds to see how well they will grow.
Today’s question is:
“What can be re-purposed that you currently consider waste?”
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