"I like your signature" - words from a real estate agent
The other day I met a real estate agent, James. We had emailed back and forth earlier that day and he had received the emails with a closing signature that talks about my first book, The Result.
He asked me about the book and I described it. While talking about the book, I offered the following advice to him: write 50 columns on real estate topics about 1-2 pages long and then put them together in a book. Instead of giving someone a business card, give them a book.
I gave the same advice a year ago to another real estate agent. She was the president of the local real estate association and used to write a weekly column in the local paper. She already had written the columns.
A year later no book has been produced.
Hopefully James will do it. It will make him stand out.
Today's question is:
"What will a book of your work do for your career?"
The other day I met a real estate agent, James. We had emailed back and forth earlier that day and he had received the emails with a closing signature that talks about my first book, The Result.
He asked me about the book and I described it. While talking about the book, I offered the following advice to him: write 50 columns on real estate topics about 1-2 pages long and then put them together in a book. Instead of giving someone a business card, give them a book.
I gave the same advice a year ago to another real estate agent. She was the president of the local real estate association and used to write a weekly column in the local paper. She already had written the columns.
A year later no book has been produced.
Hopefully James will do it. It will make him stand out.
Today's question is:
"What will a book of your work do for your career?"
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