Dead on Arrival
"Too easy to kill."- my thought
I was reading an article about a company called Jet.com. It is an idea that a successful entrepreneur came up with to challange Amazon.
So what is the idea? Well, if you are going to buy online you usually have to pay shipping. What if you could get a great price and save on shipping by delaying it or sourcing it locally. You could combine items you purchase and save on shipping.
These ideas at first seem great except they are too easy to kill. Amazon could always match the price that this company offers and even undercut it. Amazon who has many shipping centers could automatically bundle the purchase and offer a pleasant surprise by reducing the price when it can do it. So the idea is good but can be quickly emulated by existing players and it is not a gamechanger.
Today's question is:
"How do you know when your ideas can be killed by others quickly?"
"Too easy to kill."- my thought
I was reading an article about a company called Jet.com. It is an idea that a successful entrepreneur came up with to challange Amazon.
So what is the idea? Well, if you are going to buy online you usually have to pay shipping. What if you could get a great price and save on shipping by delaying it or sourcing it locally. You could combine items you purchase and save on shipping.
These ideas at first seem great except they are too easy to kill. Amazon could always match the price that this company offers and even undercut it. Amazon who has many shipping centers could automatically bundle the purchase and offer a pleasant surprise by reducing the price when it can do it. So the idea is good but can be quickly emulated by existing players and it is not a gamechanger.
Today's question is:
"How do you know when your ideas can be killed by others quickly?"
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