"You will go out of business giving stuff away for free" -Anonymous
Last night I read an article in Inc by Jason Fried. He is the author of Rework. I have read articles by him but have not had a chance to read this book yet.
In the article
http://www.inc.com/magazine/20110301/making-money-small-business-advice-from-jason-fried.html
He talks about his journey and how he learned to make money along the way.
In an earlier article he talks about why his company charges 9.99 for an app instead of .99. His point of view is that he would rather have 1,000 customers than 10,000. He can keep the 1,000 happy while he would lose money serving the 10,000.
This is completely different way of approaching digital information than Chris Andersen who thinks that it should be free. They both agree that the demo versions should be free.
Today's question is:
"What should you charge for, that will improve your customer's satisfaction?"
No comments:
Post a Comment