365QOD-Day566

 “..My intention in branding folks is always to extract what is truly unique, quirky, interesting, and relevant about them and their businesses and then roll that into the offer and consequently the brand.  What’s hooky about you? – Suzanne Falter-Barns www.getknownnow.com

I recently read majority of Zen of Social Media Marketing book by Shamna Hyder Kabani.  She has a website www.zenofsocialmedia.com.

I used to teach MBA courses and often had to teach my students how to write better papers.  The school chose to use the APA format and they strictly focused on the format and forgot how to write an interesting paper.  At times I had to read 20 page papers that were so boring BUT they followed the format.

In order to help them improve I often emphasized the need to hook me within the first paragraph and ideally the first sentence.  In my blogs the quote is typically my hook.

I agree with Suzanne.  We need to understand what is hooky about us.  If you do not know it then you can not sell others on it.

Today's question is:

"What's hooky about you?"