365QOD- Day1095

Designing an App

“What should I build an app for?”- a good question

According to Gary Vaynerchuk, a social media expert, most people’s cell phones contain three types of apps:”

1.    Social Networking, which tells you that people are interested in other people

2.    Entertainment, including games and music apps, which tells you that people want to escape

3.    Utility, including maps, notepads, organizers, and weight loss management systems, which tells you that people value service.”

So lets take the three ideas: Social Networking, Entertainment, and Utility and play with them.  Suppose we would create an app that combines Social Networking and Entertainment.  In other words it could be a game that we learn about other people in a small friends circle by posing a statement that is true about someone in the group that people would figure out who it is.

How about combining Social Networking and Utility?  A group weight loss program that allows you to see what everyone is doing would fit that niche. 

Suppose we chose Entertainment and Utility.  We could have a map of all of the stars in a particular city at one time by using their social presence information.  For those who love to track their stars this will allow them to try to meet their stars if they are interested.

The point of this exercise is to show you that one can generate many new ideas by combining features of what people already use.  You can see quickly how one can come up with several app ideas that might just take off.  The app might be the next Facebook.  You don’t think so!  Who would have thought that 10 years ago Facebook would take off? 

Today’s question is:

“What app would you design?”