Levels of Poor Service
“Worse than stupidity, ignorance, care-less-
ness and lack of respect for your customer -- IS ARROGANCE ! “- Greg Burns
I was doing some search about a LinkedIn issue I was having
when I ran across this comment by Greg.
It was so full of energy that immediately I wanted to capture it. And of course write about it.
We all have customers and bosses. Some even believe that the customer is truly
our boss. Being human, we all make
mistakes in dealing with others. It
makes sense to think about the mistakes in having levels of bad service.
I see this quote as describing these levels of service. If we are just stupid then the customer will
see that and not want to do business with us because we are not able to help them
get what they need. At this level, we do not
even get a chance to try.
Next level below is ignorance. It is not intentional and we simply just do
not know how to help them. At this level
we are asked but we decline because we do not know what needs to be done to
help the customer. At this level, we are
asked but know that we do not know how.
Below the ignorance level is care-less-ness and lack of
respect. At this point we have been
given the opportunity but we fumble it.
We just do not perform up to standard that the customer expects. At this level, we believe that we know how
but we execute it poorly.
The bottom level of service is the arrogance. You are so full of yourself that you
understood what the customer wants that you are going to give it to them. BUT the customer definitely does not want
what you are giving. At this level, we are
certain that we know how but we execute the wrong thing.
Today’s question is:
“What level of
service are you providing to your customer?”
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