"If you build a better mousetrap, the world would beat a path to your door"- Ralph Waldo Emerson
This is a long held belief. BUT is it true?
Just because you design a great product, it means nothing these days. It is no different than having a great website or a blog. Unless people know about your product it will not earn you the money you think it should.
"In the age of abundance, nobody will come knocking unless your better mousetrap also appeals to the right side of the brain"- Dan Pink
In my opinion Dan Pink gives us an idea that the product must appear to the creative cool side in us. BUT even a super cool gadget is not enough. Advertising... word of mouth...social media.....got to spread the word.
Today's question is:
"Do people know what you are selling?"
P.S. If you think that you are not selling then you have already lost the game.
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