Purchase vs. Subscription Based Revenue Model
"A $12 fitness band? Yep and it looks good"- USA Today October 28, 2014 story
I am in the market for a fitness band so this story caught my eye. Most fitness bands are $100+ and this story talked about how Pivotal Living is taking the subscription model to this new problem.
I believe in the near future we will be self-monitoring more and more. Daily will be given a review of the sensors that will be embedded in our clothes, part of our watch, shoes, etc. We will be drowning in our data.
So this story is telling me that there is someone out there that is realizing this and approaching the problem as a $1 per month subscription model instead of the purchase the device model. Kind of like my phone post yesterday, Day1379.
By the way I am looking forward to the release of fitbit.com Surge tracking device. I believe that it will be what most of us will use.
Today's question is:
"What else in the future will adopt this subscription model?"
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