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Monday, November 24, 2014

365QOD- Day1387

A Catch

"And for the price of only $1997, you get this package that is worth $$$$$"- a catch

In the last few months I have spent many hours listening to webinars.  I would like to evolve into doing presentations using webinars.  So in order to learn the mechanics of how to develop a webinar and properly execute it I have been studying numerous successful webinar presenters.

One thing that I have noticed is that all of them offer a small bit of education followed by a sales pitch.  It feels like the presenter stops teaching and moves into a sales pitch.  The transition is often abrupt and you see the catch.

I understand that the presenters are interested in making money.  Their time and effort have gone into producing a product that satisfy a need.  BUT their sales pitch often seems desperate and pressured.  That is what I believe requires a lot of work in order to continue educating while selling.

Today's question is:
"When you stop teaching and start selling your idea?

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