365QOD-Day47

"Why do people buy McDonald's when there is a better burger joint down the street?"-question I posed to an MBA class

Last fall my wife and I were driving to Ann Arbor Michigan for a recruiting effort.  While on the road she read aloud a book that I recommended.  The name of the book is Crush It by Gary V.  In the book Gary discusses how he grew his liquor store business into a successful online business using social media. In addition he also shares how he created his personal brand.

The world is rapidly changing and the need to distinguish yourself is very important.  You need to think in terms of your own personal brand.  What do people know about you and how they perceive you. 

With the question above I wanted to stir them to realize that McD is a recognizable brand and that their purchase has to do with their past experiences with that brand.  If they happen to be in a new town and the exact scenario presented itself they would most often opt for the McD because they can predict the outcome, their level of satisfaction.  Even though the other burger might be orders of magnitude better they will most often choose the known brand.


Today's question is:
"What are some terms(your brand) that people would use to describe you?"