" Check this out...." - an urging
Recently I started reading an ebook called Laptop Millionaire. I started reading the book but quickly realized i needed to stop and create a product. I also ordered the book on order to be able to work with it a little easier than an ebook.
So when I got it in my hand I thought ok now nothing will stop me from reading and working with it. Well, I got a call from my favorite library in town that a new book came in for me.
The book Contagious by Jonah Berger has been in front of me the last week. Its focus is on determining what makes ideas go viral. In order took make the ideas memorable it uses the acronym STEPPS.
First idea from the book is that what makes ideas spreadable is that the person who spreads the idea wants to increase their Social Currency. In other words, by spreading the idea the persons image gets a boost.
In a sense the purpose of this blog is to increase my Social Curgency. By posting content that folks want to read I am hoping to be recognized as a creative thought leader who can absorb a lot of ideas and make them a approachable. In other words, we share things that make us look good in the minds of others.
Today's question is:
" How do you increase your Social Currency?"
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