" Build to show, built to grow"- from the book Contagious
The fourth important feature for an idea or product to become viral is for it to make it obvious to the Public.
In the book the example of Apple cover logo being upside down vs. right side up is highlighted. Apple logo is upside down to the user but when the cover is open the logo shows up properly to the public around the user. This is pretty strategic. If it was the other way around then the user is happy for a minute but the public wonders why the logo is upside down.
By placing the logo that way the user's computer provides free advertising to the nearby users that the user prefers the apple brand.
Today's question is:
" Do you built to show?"
The fourth important feature for an idea or product to become viral is for it to make it obvious to the Public.
In the book the example of Apple cover logo being upside down vs. right side up is highlighted. Apple logo is upside down to the user but when the cover is open the logo shows up properly to the public around the user. This is pretty strategic. If it was the other way around then the user is happy for a minute but the public wonders why the logo is upside down.
By placing the logo that way the user's computer provides free advertising to the nearby users that the user prefers the apple brand.
Today's question is:
" Do you built to show?"
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