" Regardless of the city you're in, you get into your car and your preferences- climate control, radio and seat positioning settings, itinerary destination, even favorite restaurants- are already programmed in"- Luke Schneider
This morning I read a story about a new rental car company called Silvercar. What caught my attention is that it only uses silver Audi cars and the based on the quote the car becomes customizable.
My first thought was that there isn't enough of a demand but maybe I am wrong. Maybe we all want things to be customized to us. It seems that our attitude is "it is all about me".
I can imagine that getting in a car that feels like yours could be wonderful. But sometimes the fun is in playing with the gadgets and the different settings. It is fun until you get it just prefect for you. I hate it when I let my wife drive my car and I have to make the adjustments. This teaches me that once it is perfect for me I do not want it changed.
Today's question is:
" How customizable do things need to be for you to be useful?"
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