"Let me tell you a story..."-typical beginning
Can you retell the story of the Trojan horse? Most of us had heard it in school somewhere along the way and can probably retell it just as well many years later.
The last idea from the book Contagious is to tell a Story.
I'm a believer that a great story can move people to action. But a many greatly entertaining ads illustrate often they do not tie back to the product. The story must connect back to you. The Trojan story links back to the Greeks who built it. The story has a purpose and in the end it links back.
Today's question is:
" What is the story you tell link back to you? "
Can you retell the story of the Trojan horse? Most of us had heard it in school somewhere along the way and can probably retell it just as well many years later.
The last idea from the book Contagious is to tell a Story.
I'm a believer that a great story can move people to action. But a many greatly entertaining ads illustrate often they do not tie back to the product. The story must connect back to you. The Trojan story links back to the Greeks who built it. The story has a purpose and in the end it links back.
Today's question is:
" What is the story you tell link back to you? "
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