"Top of mind, tip of tongue"- Contagious book
Second thing to keep in mind when trying to make an idea viral is to consider Triggers.
Think of a trigger as a memory device. If a cue is presented, would it trigger a memory or a response?
Consider if someone says peanut butter. What is the first thing that comes to mind? For most of us it would be jelly.
What about if you need to blow your noise? What would you ask for? Most likely, you would ask got a Kleenex.
Today's question is:
" What triggers in your customers mind when you or your product/service are mentioned?"
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