365QOD- Day956

Just Open It

" The cold reality is that not every email you send is opened. The average open rate is around 20 percent across all industries. That percentage doesn't really tell the complete story either. Unless you really dig into your metrics, it's unclear which 20 percent is opening your emails. It's also likely it's not the same 20 percent opening your emails every time." - Entrepreneur magazine story

I believe that most of us between several personal and work email accounts we all receive anywhere from hundred to two hundred emails per day. I believe this statistic is true.

Recently I wrote a post in which I recommended that the subject line should be used more effectively by making it an action subject line.  Instead of saying x tell the reader what you want done with x.

For example, instead of asking for approval and using the subject line funding request for x, use please read and approve funding request for x.  The reader knows what you expect: to read and to approve.  Your chances of the email being read is higher and you getting the approval is higher than 20%.

Today's question is:
"How do you effectively get your emails read?"