365QOD- Day957

Using email to sell

"Email is not a way to sell electronically; its a way to start and have a conversation."-Gefferey James Inc. magazine story How To Sell via Email

In post Day956 I mentioned a statistic that only 20% of emails are read.  Today I happen to read a story that takes about how ineffectively people use email to sell.  If the response rate is 10% of the 20% then we are talking to only 2% of the target audience.

The quote provides a solution.  It is all about initiating a conversation.  Initiate a conversation and if the other person is interested they will respond.  As an example the author offers this advice for a good conversation starter:
"prospects name , my company  company name, has a track record helping executives reduce overhead costs and increase cash flow.  We recently worked with, a company known to prospect,   and were able to reduce their cost by 20%. 

If this interests you, I can send you a case study or detailed description of what we do for our clients. 

Your contract information"

If the person reads it they should get the feeling as if they are getting something for nothing.

Today's question is:
"How would you start a conversation through email?"