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Wednesday, March 12, 2014

365QOD- Day1130

Amazon’s Brilliant Strategy

“Amazon Launches Pilot Program Selling 3-D Printed Products”- Entrepreneur magazine article title

A month or so I remember watching a 60 Minute piece on Amazon.  I have always been impressed with their strategy and that show did not disappoint.  It showed off Amazon’s efforts to use drone technology to deliver products within the range of a main distribution center.  This would save them shipping costs and time.  Visualize an army of drones dropping off packages at your doorstep.  Wow!

Now I read this story about selling 3D printed products and again I am impressed. Amazon wants to provide a platform for 3-D printed goods.  I believe that this is just a start to their plant. This addition would make them even more innovative. Why?

A couple of years ago I was in a plant on the east coast.  Even though I was there as a customer, I was asked by their management team to do a presentation on my first book.  I am pleased and as a condition of doing the presentation, they were asked to purchase copies of my book.  This was like 2 p.m. in the afternoon.

Next day at 1 p.m. I did the presentation and after the presentation one of the managers presented me with copies of my book to sign. My eyes got bigger.  It had not even been 24 hours.  They had ordered the book, the book was printed on demand, book was shipped, and received. All this was accomplished in 24 hours.

So imagine this with a product you come up with.  You are sitting at home and get a crazy idea.  You go to your software and design it.  Send the print to Amazon, they print it, send it to you, and you get it the next day.  Wow! Wow! Wow! 

And the really amazing part is that you can put it up for sale and let the market decide if your idea is cool or not.  Imagine the creativity that can be unleashed.  I know of a product that I would test it on immediately.

Today’s question is:

“What 3-D product would you print to sell?”

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