Amazon’s Brilliant Strategy
“Amazon Launches
Pilot Program Selling 3-D Printed Products”- Entrepreneur magazine article
title
A month or so I remember watching a 60 Minute piece on
Amazon. I have always been impressed
with their strategy and that show did not disappoint. It showed off Amazon’s efforts to use drone
technology to deliver products within the range of a main distribution
center. This would save them shipping
costs and time. Visualize an army of
drones dropping off packages at your doorstep.
Wow!
Now I read this story about selling 3D printed products and
again I am impressed. Amazon wants to provide a platform for 3-D printed goods. I believe that this is just a start to their
plant. This addition would make them even more innovative. Why?
A couple of years ago I was in a plant on the east
coast. Even though I was there as a
customer, I was asked by their management team to do a presentation on my first
book. I am pleased and as a condition of
doing the presentation, they were asked to purchase copies of my book. This was like 2 p.m. in the afternoon.
Next day at 1 p.m. I did the presentation and after the
presentation one of the managers presented me with copies of my book to sign.
My eyes got bigger. It had not even been
24 hours. They had ordered the book, the
book was printed on demand, book was shipped, and received. All this was
accomplished in 24 hours.
So imagine this with a product you come up with. You are sitting at home and get a crazy
idea. You go to your software and design
it. Send the print to Amazon, they print
it, send it to you, and you get it the next day. Wow! Wow! Wow!
And the really amazing part is that you can put it up for
sale and let the market decide if your idea is cool or not. Imagine the creativity that can be
unleashed. I know of a product that I
would test it on immediately.
Today’s question is:
“What 3-D product
would you print to sell?”
No comments:
Post a Comment