Improving
YouTube
I read a
long Fast Company story on YouTube. It
was suppose to be a great piece taht touts the attempts of the new leader to
improve relationships with creators.
Like I said it was a puff piece.
That is
what pissed me off. I love YouTube. You can always find a great video to learn
how to do something. It is like have
thousands of video libraries sitting on my desk. But how they compensate the talent is
horrible.
Ever since
Google bought YouTube they have been looking for ways to monetize it. It seems like before I can see a video I am
forced to always look at an ad. I do not
have a problem with that. What I have a
problem with is the number of ads that I have to view. It seems like after every two or three videos
they run an ad. Not cool!
In the
article it talked about the compensation for some of the stars. If you average 25 million views per month you
might make $450,00- 900, 000 per year.
Think about that. 25M times
twelve is 30 million views per year. So
you are getting paid less than 3 cents per view. That is for original content. Not for just posting a video that someone
created.
My problem
with the system is that if you could drive that level of an audience you
deserve more than 3 cents on a dollar.
For creating books and posting them on Amazon you can get a 70 percent
profit. If you create an app you get a
70% share of the profit. So why does
YouTube not adapt that model? A great
question.
Today's
question is:
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