Making Hot Things Hotter
"I figured that what was inside the pepper was hotter than the pepper. So if you can take what is inside and use just that you can make a much hotter sauce"- David Hirshkop
I was walking the other day when I heard this quote. It was one of those realizations that makes you stop and immediately think about how to apply it.
The lesson I got out it was that in order to be more successful at doing something you need to drill down and understand what makes that niche a niche. He took hot sauce and realized that the inside of a pepper has to be hotter than the outside of the pepper. In other words be understood the inside before he could improve the outside of the product.
Suppose you are an author. You realize that vampire books are very successful. You want to make the ultimate vampire book. In order to do so you need to understand what it is about the vampires that makes the books success. What is it about them that makes them hot and then take that to an extreme.
Today's question is:
"How do you make your niche hotter?"
"I figured that what was inside the pepper was hotter than the pepper. So if you can take what is inside and use just that you can make a much hotter sauce"- David Hirshkop
I was walking the other day when I heard this quote. It was one of those realizations that makes you stop and immediately think about how to apply it.
The lesson I got out it was that in order to be more successful at doing something you need to drill down and understand what makes that niche a niche. He took hot sauce and realized that the inside of a pepper has to be hotter than the outside of the pepper. In other words be understood the inside before he could improve the outside of the product.
Suppose you are an author. You realize that vampire books are very successful. You want to make the ultimate vampire book. In order to do so you need to understand what it is about the vampires that makes the books success. What is it about them that makes them hot and then take that to an extreme.
Today's question is:
"How do you make your niche hotter?"
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