Rewards for Achievement
"I win!"- joyful outburst
I recently read a story in Entrepreneur magazine of a young millionaire. He came up with a very cool idea. He makes strategic alliances with companies and when people get to a certain level in a game he rewards them with a gift from the sponsor.
Cool!
I thought that this is brilliant. It connects a gamer with a business and rewards them with a small gift. Very inexpensive and very direct.
Why am I writing about this?
Well, the idea of reaching a peak without a reward is often a big letdown for most of us. Often we achieve the goal and without rewarding ourselves we shrug our shoulders and look for the next goal to reach. It is a letdown and it should not be.
Companies need to figure out what is their ideal customer and what types of rewards these customers or potential customers would appreciate by reaching a goal. Even better start a contest that offers rewards for reaching levels on your site. This will engage your potential customers and reward them. This will make you stand out.
Today's question is:
"How do you engage your ideal customer?"
"I win!"- joyful outburst
I recently read a story in Entrepreneur magazine of a young millionaire. He came up with a very cool idea. He makes strategic alliances with companies and when people get to a certain level in a game he rewards them with a gift from the sponsor.
Cool!
I thought that this is brilliant. It connects a gamer with a business and rewards them with a small gift. Very inexpensive and very direct.
Why am I writing about this?
Well, the idea of reaching a peak without a reward is often a big letdown for most of us. Often we achieve the goal and without rewarding ourselves we shrug our shoulders and look for the next goal to reach. It is a letdown and it should not be.
Companies need to figure out what is their ideal customer and what types of rewards these customers or potential customers would appreciate by reaching a goal. Even better start a contest that offers rewards for reaching levels on your site. This will engage your potential customers and reward them. This will make you stand out.
Today's question is:
"How do you engage your ideal customer?"
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