Your Message
“…Your message has to be
super tight and easy to transmit in as
few words as possible. ‘1,000 songs in your pocket’
is the answer to ‘what is an iPod?’ Before
that, the Macintosh was introduced as ‘The computer
for the rest of us.’ If you can boil your message
down to just its syrupy goodness, you can
achieve lift
—the irresistible force of
millions of customers selling your product for you.”-David
Meerman Scott
In the last couple of days I read an ebook by David on Viral Marketing. It was a great short book that gave me a lot of ideas. The book was written several years ago and it is amazing how the rules he lays out still hold true.
What I liked about this quote is the idea that you must be able. to reduce your message down to as few words as possible. The examples he gives reduce it down to 6-7 words at most. This is tough.
Suppose you are an entrepreneur that wants to offer an ebook on time management. How would you make it syrupy? Maybe...
The time management book for the overwhelmed people with no time to manage.
Would this work? Maybe it needs to be shorter?
The time management book for the overwhelmed.
Maybe it needs to include a reference to the digital world we are drowning in.
The time management book for the digitally overwhelmed.
Today's question is:
"Can you simplify your message down to just its syrupy goodness?"
In the last couple of days I read an ebook by David on Viral Marketing. It was a great short book that gave me a lot of ideas. The book was written several years ago and it is amazing how the rules he lays out still hold true.
What I liked about this quote is the idea that you must be able. to reduce your message down to as few words as possible. The examples he gives reduce it down to 6-7 words at most. This is tough.
Suppose you are an entrepreneur that wants to offer an ebook on time management. How would you make it syrupy? Maybe...
The time management book for the overwhelmed people with no time to manage.
Would this work? Maybe it needs to be shorter?
The time management book for the overwhelmed.
Maybe it needs to include a reference to the digital world we are drowning in.
The time management book for the digitally overwhelmed.
Today's question is:
"Can you simplify your message down to just its syrupy goodness?"
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