365QOD- Day1063

The Year of the Sales

“You want to be the best-writing author and I am the best-selling author”- paraphrase of Robert Kiyosaki advice to an interviewer

I have written three books in the last three years.  My sales have been weak.  Is it because the books are just not good?  I do not believe that is the case.  I think it is about marketing to the right audience.

Books are no different that websites or products.  If you have the best product but no one knows about you or have seen your product then you should not be surprised that the product does not move.  You have a better mousetrap but people are not aware of it. 

Every year I like to create a theme to help me focus for the year.  Last year I titled my year The Year of the App.  My goal was to create an app.  I produced my Business Academy app and placed it in the Google Market for free.  It was my test run on what it took to make an app and put it out on the market.  The intent was not to make money but to understand the process and to be able to use this source for income generation if needed.

The theme for this year is The Year of the Sales.  I want to market my products and see if I can nudge the sales up.  It is my goal to understand how to market in social media and re-package my products so that I can attract many customers and readers.  I want to drive myself to best-selling status.   So how will I know I am successful?  If the sales amount to 25% of my income I would judge my experiment successful.

Today’s question is:

“What is this the year of _______  for you?”