Running Experiments
"I will do X and observe what happens to the output Y"- typical format of my experiments
A couple of months back I decided to label my posts. For the first 1000 posts I started them simply with the quote and decided to run an experiment. The experiment was to see if it made a difference to the number of readers if I simply added a title. The result is that it did increase the numbers by a little bit.
Today I did notice an unusual effect that I did not predict. I re-read just the titles of the last 60+ posts and found the flow between topics to be very interesting. But another observation was also disappointing. I do not believe that I create very effective hooks that pull in readers that might not know me really well. My understanding is that hooks should be like newspaper headlines begging you to buy the paper and read the story.
So try an experiment, observe the result to the number of readers, and then make another nudge. This is the main idea behind my first book, The Result, applied to blog audience.
Today's question is:
"Do you run experiments in your work?"
"I will do X and observe what happens to the output Y"- typical format of my experiments
A couple of months back I decided to label my posts. For the first 1000 posts I started them simply with the quote and decided to run an experiment. The experiment was to see if it made a difference to the number of readers if I simply added a title. The result is that it did increase the numbers by a little bit.
Today I did notice an unusual effect that I did not predict. I re-read just the titles of the last 60+ posts and found the flow between topics to be very interesting. But another observation was also disappointing. I do not believe that I create very effective hooks that pull in readers that might not know me really well. My understanding is that hooks should be like newspaper headlines begging you to buy the paper and read the story.
So try an experiment, observe the result to the number of readers, and then make another nudge. This is the main idea behind my first book, The Result, applied to blog audience.
Today's question is:
"Do you run experiments in your work?"
No comments:
Post a Comment