Three Types of Entrepreneurship Success Stories- Type2
"OK Rags to Riches does not fit me. What is the second type?"- a realization
According to Eric, the second type of start up story is the We Built It, They Came. This is the story in which the start up founder creates a product for their own need. The founder is doing this for themselves BUT almost immediately customers start to demand the product.
An example of a founder that fits the We Built It, They Came narrative is Howard Schultz. He started a single coffee shop that eventually created the giant Starbucks. The key to their success is by creating a third place away from work or home that people can meet and hang out.
A more recent example of this is Mark Zuckerberg. He took his need to communicate with his class mates friends and grew it into an Facebook. He grew it from a one campus relevant into the giant that everyone connects through.
The reason for writing this post is to ask yourself if the We Built It, They came narrative fits your life story. Does it feel natural? Is it believable? You are the only one that will know. But you will never will be believable to others if you don't believe it.
Today's question is:
"Does your life story fit the We Built It, They Came narrative?"
"OK Rags to Riches does not fit me. What is the second type?"- a realization
According to Eric, the second type of start up story is the We Built It, They Came. This is the story in which the start up founder creates a product for their own need. The founder is doing this for themselves BUT almost immediately customers start to demand the product.
An example of a founder that fits the We Built It, They Came narrative is Howard Schultz. He started a single coffee shop that eventually created the giant Starbucks. The key to their success is by creating a third place away from work or home that people can meet and hang out.
A more recent example of this is Mark Zuckerberg. He took his need to communicate with his class mates friends and grew it into an Facebook. He grew it from a one campus relevant into the giant that everyone connects through.
The reason for writing this post is to ask yourself if the We Built It, They came narrative fits your life story. Does it feel natural? Is it believable? You are the only one that will know. But you will never will be believable to others if you don't believe it.
Today's question is:
"Does your life story fit the We Built It, They Came narrative?"
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